The Channel Redefined

IT solutions are growing more complex by the minute, forcing today’s leading solution providers to redefine relationships with customers and suppliers. This new age of IT complexity is being driven by the adoption of cloud—public, private and hybrid—which is transforming the solution provider model and ushering in new technologies and services. Today’s leaders are running hard to meet the challenge of redefining their business, from sales to marketing to operations and customer support. But these leaders know they must come together to understand best practices, validate their strategic plan or make immediate corrections to avoid catastrophe.  Today’s thought leaders will gather at BoB to discuss "the channel redefined" while illuminating the pathways for growth. BoB is about the future sales model IT integrators must develop, the leadership skills required to survive and the new partnerships that must be forged to move forward. BoB attendees aren’t intimidated by change; they capitalize on it.

At this year’s BoB Conference, attendees will connect to learn about:

  • Business and sales transformation
  • What’s fueling growth
  • Which suppliers will dominate the landscape going forward
  • Why the big are getting bigger
  • IT buyers and influencers: Understanding CIOs, CFOs, CMOs and line of business
  • Leadership skills
  • The power of your brand
  • Technologies on the horizon
  • Next-gen professional and managed services


Featuring Attendees on CRN's Top Solution Provider Lists
With the best and the brightest in the channel together, we will celebrate the solution providers who have achieved some of the highest levels of recognition in the industry.

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Bob Faletra_BoB2 '13